Hugo Boss ›Green Golf Xmas Sailing‹
Director: Andreas Nicolas Fischer
We produced numerous fully computer-generated trailers which are dedicated to different aspects of the Hugo Boss world, depending on the season, to be played on the multimedia store front of the Hugo Boss flagship store in Stratford, London. Topics such as golf, sailing, Formula 1 and Christmas were artfully showcased using abstract and graceful motion graphics.
One of the greatest challenges here was taking Hugo Boss's aesthetic and design requirements into account and, in the process, producing trailers that differed from each other artistically but were nevertheless consistent in terms of look and imagery.