L'Oréal ›BERLIN LOOK with LENA MEYER-LANDRUT‹
Director/DOP: Philipp Pfeiffer
Created by the SYZYGY agency, the new atelier from L’Oréal Paris offers more: More looks, more inspiration, more glamour and more insights. SCHOKOLADE was tasked with creating the films for the 2017 Berlinale. We are right in the thick of it with Lena Meyer-Landrut, Stefanie Giesinger, Miss Fame, Farina and many others. Talking to each other and to the make-up artists Miriam Jacks and Philipp Koch-Verweyen from L’Oréal Paris, we catch a real glimpse behind the scenes – from the design and right technique, through to the perfect look. Beauty junkies benefit from some real added value here.
The secret is in the combination of authentic staging with the professionalism of the L’Oréal Paris brand and the beauty looks. No over-staged and cramped beauty tutorials. At eye level yet supremely professional – the brand really speaks to its customers here. The first films were launched at the Berlinale 2017. Beauty junkies can look forward to regular updates of this type.