Max Factor ›Ava‹
Director/Photographer: Lennart Brede
Max Factor commissioned SCHOKOLADE to provide communication support to the Ava Gardner promotion. The look was created by a Max Factor customer as part of a competition. Max Factor artist Stephan Schmied demonstrates this look so that viewers can recreate it step-by-step. A tutorial on this look is also in the pipeline.
During the conceptual production preparations, we created the following formats: the image clip and the tutorial – shooting for the backcard and flyer also took place as part of this process. Perfect synergies for maximum production value. The Ava look thereby became the star of an extended communications strategy that was perfectly tailored to all of its aspects.