Max Factor ›Glamorous‹
Director: Philipp Wolff
Agency: Leo Burnett
The idea was to create various tutorials demonstrating a glamorous transformation, made possible by Max Factor, in the form of three looks (spring/summer 2015).
When it came to producing the films, we were able to impress Leo Burnett by suggesting just one director who we had specifically sought out – Philipp Wolff. With his experience in make-up commercials, he succeeded in making the tutorials stylish, modern and fresh. The image clip that was then generated from these also conveys the styling and trend-setting aspects of the Max Factor brand.