›Outperform, outlast, outshine‹
Art Director: Hannes Weikert
Agency: Bruce B.
You've never seen an engine like this before! Agile, organic, sensuous. Droplets of golden, glimmering engine oil come together to form engine parts, which then come together to form the engine itself. The message is this: An engine can only be a Mercedes-Benz engine if it uses the right Mercedes-Benz oil.
This extraordinary product presentation is more like a flight through unknown worlds than an advert. The product assumes a fresher, more emotional significance thanks to the use of images that are new and unusual yet highly impressive.