Novartis ›My Eyesight‹

Agency: IPG Health
Director: Eric Will

This TV commercial for Novartis is about the clinical picture of wet macular degeneration. This video shows the possible symptoms - such as distorted vision, color loss, a dark spot in the field of vision - and how you can test yourself and prevent it. The spot was created in close cooperation between SCHOKOLADE Berlin (digital animation) and SCHOKOLADE Stuttgart (real shooting).