Safety Campaign ›Break‹
Art Director: David Weidemann
Agency: Bruce B.
For the safety campaign from Mercedes-Benz, which combines maintenance and servicing with an overriding culture of safety, we worked with the Bruce B. agency to develop six short animated films. These will be used on the corporate website with the aim of adding an emotional dimension to the whole concept and the notion of the car manufacturer representing the "home of safety".
The car and the individual original parts are emphasised by a 3D animation in a graphically reduced, illustratively designed environment. This means that the films are more than just stylish animations – they are catchy and charming short stories that are based around the relevant safety aspects.