© SEG Hausgeräte GmbH 2015. BSH Group is a Trademark Licensee of Siemens AG.
Director: Sebastian Ungrad, Daniel Büttner
The iSensoric function in Siemens' new household appliances uses innovative sensors that guarantee to achieve optimal results while consuming minimal amounts of energy. Our new film for Siemens demonstrates which appliances feature this technology and where it comes into play.
We chose an x-ray theme to tie in with the ideas behind the iSensoric campaign. The result is a product film with a futuristic and minimalistic style that is able to instantly convey how the sensors work.