Director: Benjamin Wolff
This film focuses on the world's first "fully-automated semi-automatic" coffee machine from WMF, the key idea being to stimulate café owners' interest by showcasing the merits of this new innovation. The aim was to create an emotive film about coffee that would touch the hearts of WMF's partners and clients around the world.
Director Benjamin Wolff captured the feeling of being calm and relaxed while enjoying a morning coffee: Men and women of all ages and backgrounds sit together smiling and chatting and – most importantly – drinking coffee. The new WMF coffee machine produces espresso that is "handmade automatically".