World Vision ›Birthdays‹
Director: Andreas Schäfer
The original intention was in fact to make "just" one TV advert. We extended the project to online media in a format which could be personalised, and this was an unrivalled success.
In the "Celebrate Birthdays" viral campaign, the sender of the film can upload a photo of the recipient. It is incorporated into the advert by the Du-für-Afrika.de website. This raised a lot of awareness of World Vision and sympathy for its cause. In the long term, a large number of children were sponsored, making the campaign worthwhile.